VOILA expresses first of all a project of beauty and fashion.
The brand, leader on the Italian market in the beauty industry professional, is identified from the start with a line of hair coloring, Voilà 3C Intense unique and winning , thanks to a formula of high quality and to a triple action system that ensure coverage, color and care.
The colour is, therefore, its philosophy, understood as the ability to capture nuances, a mission that today is identified with a new counseling approach, Voilà Color In Method, which allows you to create a customized image of your customer.
The method Voilà Color in allows you to offer your customer a proposal of custom-made color , based on the study of chromium type, morphology and character of person. Each person at the end of the participatory diagnosis is framed in one of
4 chromo types : Coral, Amber, Seawater , Amethyst.
At every Chromo type the right colors are associated to always appear bright and radiant.
Voilà 3C Intense is the most advanced classic color offering intense colors & luminous reflexes that are brilliant and long lasting; working on 3 levels of the hair structure for greater: coverage, color & care.